Bachelors (BA / BSBA) in Sports Management

Requirements for earning a Bachelor of Arts or Bachelor of Science in Business Administration for Sports Management

A BA or BSBA in sports management is designed to be a four-year degree that prepares students for positions in sports management, business, athletic training, and more. Students will spend their first two years taking basic coursework that will include history, science, art, math, and writing. Students usually have a set number of elective courses that they can choose from as well.

Once those courses are out of the way, you will begin taking classes more geared toward your major and focus. These will include business, accounting, economics, sports management, and more. Students who take the BSBA route can expect to have more business-focused coursework in their degree plan. It is not necessarily required, but it is a good idea to participate in an internship or practicum in order to gain real-world experience that will increase employment opportunities after graduation.

Jobs for BA or BSBA in Sports Management

For students who are interested in advancement in sports management, earning a bachelor’s degree is vital. It provides students with more education, so that they can go on to qualify for a number of positions in a variety of settings.

A bachelor’s degree in sports management prepares students for careers in a wide range of fields. Some of these include working in sports management in the tourism sector, with professional organizations, college athletics, recreational or commercial facilities, and even operations, finance, and marketing.

Some careers for BA or BSBA in sports management graduates include:

  • Athletic Team Manager or Coach
  • Athletic Facility Manager
  • Sports Marketer
  • Community Sports Organization Manager
  • Sports Information Director
  • Sports Front Office Administrator
  • Sports Event Planner
  • Sports Communication Relations Director

Average Salary and Career Data

Entry-level positions in sports management generally require that students have at least a bachelor’s degree. Salaries for these positions can vary depending on not only education, but experience as well. According to, BA and BSBA graduates can expect to earn the following salaries for these positions. Please keep in mind that other factors, such as facility and location, also influence earning potential.

  • Sports Event Planner: $25, 219 – $51,067
  • Sports Front Office Administrator: $26,132 – $54,351
  • Sports Marketer: $29,372 – $52,850
  • Athletic Team Manager or Coach: $19,949 – $65,770

Online Bachelors in Sports Management Degrees

Online Sports Management Degrees

Ohio University — Ohio University has two online degrees in Sports Management: MS in Athletic Administration and MS in Coaching Education. OHU has over 35,000 current students enrolled with sports and student organizations available and almost 5,000 total employees. OHU is located in Athens, Ohio, just southwest of the capital, Columbus.
Southern New Hampshire University — While an undergraduate degree is required, the MBA and MS of Sports Management from South New Hampshire University can be completed in less than two years, making it a quick way to propel your career forward. Located in Manchester, New Hampshire, the main campus has WiFi, an Olympic pool, and even an art gallery.
St. Leo University — The MBA degree in sports business from St. Leo University will give its students a thorough understanding of teamwork, ethics, communication, and management within a sport and recreation environment. Students often go on to pursue jobs in professional sports, fitness facilities, retailers, franchises, and athletic departments. Curriculum is designed to reflect the current best practices and standards with in the industry.
Ashford University — Your BA in Sports and Recreation Management or Marketing degree can be completed entirely online, and you can transfer up to 90 credits, accelerating the process further. Ashford University was founded almost 100 years ago and its online division includes over 30 degrees at the associate, bachelor, and master level.
Northcentral University — Northcentral University offers online programs for an EdD or PhD in Sports Management which prepares students for high profile and leadership positions. Founded in 1978 in Prescott Valley, Arizona, NCU is now the school of choice for over 10,000 students who are active in school events and organizations.
Liberty University — The focus of Liberty University's MS in Sports Management is how organizational skills and leadership plays a role in sports organizations and athletic programs. The program can be completed in less than two years and up to six credit hours can be transferred. However, you will need an undergrad degree in order to enroll.
Salem International University — For a practical approach to your education with hands-on training and career-oriented curriculum, Salem International University provides an online degree for the BSBA in Sports and Recreation Management program. SIU's 100 acre campus is located in Salem, West Virginia and was originally established as Salem College in 1888, creating a long list of traditions and a rich student experience.
Tiffin University — TIffin University's MBA program in sports management prepares its students for management positions in recreational, collegiate, and professional sports. The main focus of the program is on developing skills in communication, leadership, IT, and problem solving.
Capella University — Students enrolled in Capella University's online MS in psychology with a specialization in sport psychology – offered through the Harold Abel School of Social and Behavioral Sciences – learn how psychological principles affect amateur and professional athletes, as well as team motivation, stress management and injury recovery.

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