How Technology Has Changed Sports Management

Technology has come a long way and it affects Sports Management just as much as it affects the sports themselves.

As a matter of fact, technological innovation has not only has changed the way we interact with sports over the past couple of decades, it has altered the sports themselves.

These days’ sports fans are tracking the games on their iPhones, streaming out of market games on the internet, and posting videos of their kids Little League games on YouTube.


For most of you considering a career in Sports Management, you do not remember life before the computer or digital age and cannot imagine life without them.

Thirty years ago there were no personal computers, cell phones, and digital cameras and sports management professionals had to do a lot more leg work in order to be successful.


With professional sports teams and organizations technology affects just about every position of a sports management professional and is extremely helpful in them being successful in that position.

Positions include:

  • General Manager
  • Marketing Director
  • Equipment Managers
  • Head Coaches
  • Trainers
  • Sports Agents
  • Scouts

Technology affects each and every sports organization on a daily basis and has made life easier with unlimited resources and information available at your fingertips.

The internet alone has given Sports Management professionals valuable and important information right from the comfort of their office.


Thirty years ago people and business did not have personal computers and there was no internet.

Computers were huge usually taking up a whole room and had to be operated by a specialist that was hired by the company.

In today’s world just about everyone has a personal computer or laptop that enables them to do numerous tasks in Sports Management that were not available in years past including:

  • Instant Communication
  • Digital Picture and Video
  • Social Networking


Cell phones open up communication and with today’s iPhones, you basically have a computer in your hands.

It used to be that when a Sports Management professional was on the road, pay phones and the United States Post Office were the two major tools they had at their exposure, both which added additional time, sometimes days, to complete their tasks.

In addition, no one could get a hold of you unless they left a message at your hotel.

With today’s cell phones you can not only make and receive phone calls, you can send and receive emails and text messages as well as access the internet.


Years ago there was no video as games and practices had to be filmed using a big bulky camera that rested on a persons shoulder.

Then the film had to be developed, which usually took a couple of days, and then shown on a projector in a dark room like a movie theater.

In addition, if you were scouting a player across the country, the film had to be shipped which usually took another few days to arrive at the intended destination.

With today’s digital technology, a game or practice can be copied using a small hand held camera and then instantly emailed anywhere in the world in just minutes.


Cameras are all digital these days so a professional sports photographer does not need to worry about film, developing the film, or shipping the film to their publications main office across the country.

Perfectly high quality pictures can be sent instantly via email to anywhere in the world.


With social networking sites such as Twitter or Facebook, it has enabled athletes, writers, sports management professionals and even the average sports fan to engage in real time communication with each other and keep track of breaking news stories.

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