Myths About The Professional Sports Industry posts the following definition of Myth.

Myth- noun

1. A traditional or legendary story, usually concerning some being or hero or event, with or without a determinable basis of fact or a natural explanation, especially one that is concerned with deities or demigods and explains some practice, rite, or phenomenon of nature.

2. Stories or matter of this kind: realm of myth.

3. Any invented story, idea, or concept: His account of the event is pure myth.

4. An imaginary or fictitious thing or person.

5. An unproved or false collective belief that is used to justify a social institution.

Just as in any business, myths abound in the sports industry. More often then not, the myths concern players more then anything else. However, besides being an athlete, there are still many myths in other areas of Sports Management.


Some people have the impression that coaching and managing are the only opportunities available in sports management? This is just not a true conception.

The sports industry offers a wide variety of opportunities for people that want to work in sports but do not want to be a coach or manager.

Other opportunities in Sports Management include:

  • Journalism
  • Marketing
  • Public Relations
  • Law
  • Sales
  • Medicine
  • Risk Management

So don’t worry, if you want to work in sports and do not have the talent or the desire to be an athlete, there are still many opportunities out there in the world of sports.


Another myth in the sports industry is that a person needs to know a lot about an individual sport in order to work in that industry.

While the love of sports may make the work more enjoyable and get you more involved with the sport itself, there are many positions in the sports industry where actual knowledge of said sport is just not necessary.

There are many career possibilities that just happen to be related to sports but do not require sports knowledge including:

  • Public Relations Manager
  • Sales Professionals
  • Event Coordinators
  • Equipment Manager
  • Public Relations Managers
  • Fund-Raising Coordinators
  • Compliance Directors

Many people get involved in the sports industry because they are a big fan of a specific sport or team, but that should not stop you as you can always pick up the sports stuff later.


Most people are under the assumption that sports agents make a lot of money. While it is true that there are some sports agents that make tons of money, the reality is that the majority of sports agents does not make a lot and have to scratch and claw for every dime they earn.

Less than 5% of all sports agents earn over $100,000 a year while the Bureau of Labor Statistics reports that the median annual salary for a sports agent is about $50,000.

In addition, it usually takes several years as an agent to build up the clientele and reputation to actually earn enough money to live on.

Around 50% of all certified sports agents do not have a single client and no clients’ means no income.

Being a sports agent is highly competitive, and there are no promises that you will succeed.


This can actually be considered a 2-for-1 myth. For those seeking a steady 9-5 job, sports may not seem to be the industry to get into, while those not wanting a typical 9-5 job may think a lot of Sports Management careers are just another 9-5 job.

For those not wanting a 9-5 job, working for specific sports teams or venues will revolve around sports seasons and game times so your schedule will always change. This will include weekends, evenings and holidays.

These careers include:

  • Scouts
  • Agents
  • Coaches and Managers
  • Training Staff
  • Equipment Managers

For those that are looking for a steady five day 9-5 position, there are plenty of those as well including:

  • Office Manager
  • Public Relations Manager
  • Program Director
  • Marketing And Promotions Director
  • Corporate Sales Director
  • Director Of Ticketing
  • Facilities Coordinator
  • Fitness Manager

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