Sports Agent Spotlight- Dan Lozano

Dan Lozano is known as one of the best professional sports agents in baseball and has been specializing in baseball for over 23 years.

Lozano went to school at the University of Southern California and interned at the Beverly Hills Sports Council. He always knew that he wanted to be a successful sports agent and his internship with the Beverly Hills Sports Council was a starting point for what is inarguably one of the most successful careers in the history of baseball.

Being a sports agent may include high-powered contract negotiations but it also is a people business. Many of Lozano’s clients consider him to be both a friend and a colleague.


Lozano started his career in 1989 with the Beverly Hills Sports Council. During his time as an intern at Beverly Hills Sports Council, Lozano was a standout right away as he was just one of a handful of young sports agents with an aspiration for greatness.

While there he negotiated a record setting contract for catcher Mike Piazza with the New York Mets, a 7-year $91 million contract.

While at the Beverly Hills Sports Council, Lozano’s success placed him on the list of the “40 Under 40” from Sports Business Journal in 2002 and 2005.


Lozano left the Beverly Hills Sports Council in 2010 and formed his own agency when he founded MVP Sports Group and took all of his clients with him in the process, who said that they did not want to be represented by anyone else.

Many of his clients note the strong relationships they have formed with Lozano and the hard work that he has done for them throughout their baseball career.

The company represents an estimated 85 Major League Baseball players and Lozano was responsible for bringing the majority of those players into the fold and maintaining those relationships over the years.


Lozano has secured some of the largest contracts in baseball history for several of his clients.

Besides Piazza’s $91 million deal, Lozano secured one of the largest contracts in baseball history when he negotiated an 8-year $112 million contract for Albert Pujols with the St. Louis Cardinals.

It was the largest contract in Cardinals history as well as the largest contract for a first time arbitration eligible player.

In 2010, Lozano upped that one when he negotiated a 10-year $240million contract for Pujols with the Los Angeles Angels of Anaheim.

  • $254M contract for Albert Pujols with the Los Angeles Angels
  • $125M contract for Ryan Howard with the Philadelphia Phillies
  • $111M contract for Albert Pujols with the St. Louis Cardinals
  • $81M contract for Michael Young with the Texas Rangers
  • $60M contract for Jason Kendall with the Pittsburg Pirates
  • $46.5M contract for Jimmy Rollins with the Philadelphia Phillies


Lozano makes it a point to maintain excellent relationships with all of his clients by personally calling them at least four or five times a week.

When Lozano left the Beverly Hills Sports Council, all of his players followed him to MVP Sports Group including:

  • Albert Pujols
  • Alex Rodriguez
  • Joey Votto
  • Michael Young
  • Brian Wilson
  • Carlos Beltran
  • Jimmy Rollins
  • Mark Teixeira
  • Ryan Howard
  • Matt Holliday
  • Kevin Youkilis

Lozano currently continues to represent a sizable number of professional baseball players and because of the sizable contracts he has negotiated for his clients he has climbed to the top in the MLB Sports Agent industry.

Lozano has the special quality that instantly bonds him to become friends with almost anyone. He has the charisma and charm that separates him from other agents and makes him a super agent.

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