What Can I Do With a Sports Management Degree?

Sports Management is a growing field and you may be asking yourself what you can do with a Sports Management degree.

With the sports industry growing in leaps and bounds, Sports Management degrees are increasingly being offered at many American colleges and universities.

A degree in sports management can give you the education needed for a number of sports-related careers.


Sports Management students study the basic principles of business management such as accounting, marketing and economics and how they pertain to the world of sports.

While Entry-level positions usually require at least a bachelor’s degree, because of the competitive aspect of the sports industry, masters and doctoral level degrees are becoming important to a greater extent then ever before.


Executive positions are the more prominent and sought after positions in the sports management field.

While there are similar titles on different levels in either Professional or College athletics, salaries will differ.

With professional sports teams and organizations such as the National Football League or National Basketball Association, positions include:

  • General Manager
  • Marketing Director
  • Development Director

These highly sought after positions usually offer salaries in excess of $100,000 per year.

At colleges, universities and even high schools, highly sought after positions with a high degree of responsibility and expectations include:

  • Athletic Directors
  • Equipment Managers
  • Head Coaches
  • Trainers

Two of the more highly respected positions in Sports include:

  • Sports Agents
  • Sports Information Directors


Although not as prominent as executive positions, there are many other positions available with a sports management degree.

These are necessary entry-level positions which can lead to promotions towards executive positions if that is your goal.

However, in their own right, these can be very rewarding positions as well.

Some of these positions include:

  • Athletic Academic Advisers
  • Coaching
  • Compliance Directors
  • Event Managers
  • Fund-Raising Coordinators
  • Journalists
  • Public Relations Managers
  • Recruiters
  • Sales Professionals
  • Scouts

Of course becoming a sports agent is also a highly sought after career in sports, however, it is all commissioned based and there are a lot of certified agents that have no income because they have no clients.


Sports Agent:

A sports agent represents players throughout their professional careers and works to make them as successful and popular as they can. After all, the harder you work and the more opportunities you can offer your clients, the more money you will make.

Professional Scout:

A professional scout’s job is to travel the world in order to find new players for the team they work for. You will spend a lot of time on the road and home will be wherever you hang your hat.

Public Relations Managers:

The public relations manager is the person in charge of ensuring that the media, newspapers, television, and internet, is constantly involved in team news and reporting it factually.

Event Managers:

The event manager is in charge of selling tickets and getting people into the seats at home games and other events.

Marketing Staff:

The marketing staff creates the products that people want to purchase in order to show support for their favorite team. This includes jerseys, hats, t-shirts, and other sports memorabilia.


The most important aspect to landing a rewarding career in sports management is to find a position that you enjoy doing and that fits your own unique talents.

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