What To Do With Your Sports Management Degree

Sports is a multi-billion-dollar per year industry that is constantly growing and with newly popular sports such as NASCAR and Mixed Martial Arts (MMA), new opportunities in sports management continue to open up every day.

With a degree Sports Management you will be prepared for a wide range of career choices with the ability for you to focus on what area of interest drives you the most.


  • Managing And Marketing Either Professional And Collegiate Athletic Organizations
  • Managing And Marketing Resort Establishments
  • Sports Administration
  • Owning And Managing A Sport-Related Business
  • Risk Management
  • Operating Recreational Sports Programs


While it may be the ultimate dream of yours to be the General Manager of a professional sports team, it is going to take years of you paying your dues and working your way up the corporate ladder before you ever are even considered for a GM position.

Most General Managers had been working in sports for decades in numerous different positions before they ever received the opportunity to even interview for a GM position.

Prior Positions GM’s held:

  • College Scouting Director
  • Pro Scouting Director
  • Marketing Director
  • Development Director
  • College Athletic Director


While being a GM may top your wish list, being a recent college grad you will need to start your career near the bottom and work your way up. You will need to get your feet wet and gain the valuable knowledge that comes only with experience and not from a book.

While some of these positions may not be as glamorous or have the huge paycheck as an executive sports management position, they are still very important in the sports business world and will enable you to get the valuable experience you need in order to move up the ladder.

Positions include:

  • Athletic Academic Advisers
  • Agent Advisors
  • Recruiters
  • Scouts
  • Sales Professionals
  • Event Coordinators
  • Sports Journalists
  • Coaching
  • Public Relations Managers
  • Fund-Raising Coordinators
  • Compliance Directors


Of course the most important aspect in finding a rewarding career in sports management is to find a position suitable to your own unique talents in relation to your education.

Find a position that:

  • Identifies Your Passion
  • You Really Enjoy Doing
  • Are Very Good At
  • Rewards More Then Just Money

While not everyone can be a top level executive with a professional sports team even after many years in the business, there is no shortage of exciting and rewarding career opportunities in sports management for people with the drive and desire to succeed in the sports industry.

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