Bachelors (BA / BSBA) in Sports Management

Requirements for earning a Bachelor of Arts or Bachelor of Science in Business Administration for Sports Management

A BA or BSBA in sports management is designed to be a four-year degree that prepares students for positions in sports management, business, athletic training, and more. Students will spend their first two years taking basic coursework that will include history, science, art, math, and writing. Students usually have a set number of elective courses that they can choose from as well.

Once those courses are out of the way, you will begin taking classes more geared toward your major and focus. These will include business, accounting, economics, sports management, and more. Students who take the BSBA route can expect to have more business-focused coursework in their degree plan. It is not necessarily required, but it is a good idea to participate in an internship or practicum in order to gain real-world experience that will increase employment opportunities after graduation.

Jobs for BA or BSBA in Sports Management

For students who are interested in advancement in sports management, earning a bachelor’s degree is vital. It provides students with more education, so that they can go on to qualify for a number of positions in a variety of settings.

A bachelor’s degree in sports management prepares students for careers in a wide range of fields. Some of these include working in sports management in the tourism sector, with professional organizations, college athletics, recreational or commercial facilities, and even operations, finance, and marketing.

Some careers for BA or BSBA in sports management graduates include:

  • Athletic Team Manager or Coach
  • Athletic Facility Manager
  • Sports Marketer
  • Community Sports Organization Manager
  • Sports Information Director
  • Sports Front Office Administrator
  • Sports Event Planner
  • Sports Communication Relations Director

Average Salary and Career Data

Entry-level positions in sports management generally require that students have at least a bachelor’s degree. Salaries for these positions can vary depending on not only education, but experience as well. According to, BA and BSBA graduates can expect to earn the following salaries for these positions. Please keep in mind that other factors, such as facility and location, also influence earning potential.

  • Sports Event Planner: $25, 219 – $51,067
  • Sports Front Office Administrator: $26,132 – $54,351
  • Sports Marketer: $29,372 – $52,850
  • Athletic Team Manager or Coach: $19,949 – $65,770

Online Bachelors in Sports Management Degrees

Sponsored Listings for Sports Management Degrees

Northcentral University — Northcentral University offers online programs for an EdD or PhD in Sports Management which prepares students for high profile and leadership positions. Founded in 1996 in Prescott, Arizona, NCU is now the school of choice for over 10,000 students who are active in school events and organizations.
American University — The MS in Sports Analytics and Managemen degree from American University focuses on creative thinking and problem solving within sports. Students will also be required to understand the application and use of current technology, exploring the interdisciplinary relationships within and between athletics and sports, and examining the nature and effects of administrative knowledge and skills applied to athletics and sports.
Ashford University — Apply your love of sports and fitness to the world of business with your online Bachelor of Arts in Sports and Recreation Management degree from the Forbes School of Business & Technology™ at Ashford University. Build your management and leadership skills while deepening your business knowledge of the industry. Upon graduation, you will be well acquainted with the industry and be highly trained in various theories of management. Ashford University is accredited by WASC Senior College and University Commission (WSCUC), 985 Atlantic Avenue, Suite 100, Alameda, CA 94501, 510.748.9001,
Southern New Hampshire University — While an undergraduate degree is required, the MBA and MS of Sports Management from South New Hampshire University can be completed in less than two years, making it a quick way to propel your career forward. Located in Manchester, New Hampshire, the main campus has WiFi, an Olympic pool, and even an art gallery.

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